Journal

Field notes on measurement

Short essays from the studio. They are written for people who already have a chart and suspect it of lying politely.

Financial style line chart on a screen

4 March 2026 · 12 min

Cohort windows are not innocent

Seven days is a product opinion dressed as a default. Shift workers, weekly rituals, and the CFO who loved a round number.

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Laptop showing code in a dim workspace

18 February 2026 · 9 min

Naming events you can still read

How a schema becomes folklore, and the editorial rules we use in the Atelier and the Studio.

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Engineer working at a laptop in a lab-like space

2 February 2026 · 11 min

Funnels that flatter the product

A skippable step is not a conversion. An afternoon test for whether your onboarding chart is wearing a costume.

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Person in a tailored jacket seated in a formal interior

14 January 2026 · 8 min

Replay is not a strategy

Session video is a quotation, not an argument. When to show a clip, and when to put it back in the drawer.

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Glass-walled office corridor with soft daylight

6 January 2026 · 10 min

The weekly metric that wastes stand-ups

Why “active users” ate the agenda, and the quieter number we ask studio teams to put in its place.

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