Replay is not a strategy
Session replay is a quotation. A quotation can win a meeting. It cannot replace a sentence in the event dictionary. Sourcevectorgrid allows clips in critique the way an editor allows an anecdote: to illustrate a claim that already exists in language.
The failure mode is familiar. A team cannot agree what “activation” means, so someone plays a video of a confused thumb. The room empathises. Nobody writes a better first event. Next week another thumb, another empathy, same fog.
When a clip earns its place
Show replay when you already have a named event and you need to check whether the implementation matches the name. The clip is then a test: did “list published” fire when a list was published, or when a modal opened?
Consent and masking are not decorations. A United Kingdom studio that teaches app analytics without mentioning what you are allowed to watch is not a studio, it is a mood. If you cannot explain the recording to a user in one paragraph, do not use it in teaching or in a board pack.
Put the video back in the drawer
Once the claim is confirmed or refuted, the clip has done its work. Strategy lives in the taxonomy, the cohort window, and the list of things you refuse to count. Those documents are dull. Dull is how measurement survives staff turnover.