Studio · Aberdeenshire

The product is already talking.
Most teams record the wrong sentences.

Sourcevectorgrid is a small teaching studio for app analytics. We train product people to name events they can still read in two years, and to stop treating a funnel as proof.

See the 2026 programmes

Next closed cohort opens 14 September from Cairnbeathie.

Dense product analytics dashboard on a dark monitor
Still from a London instrumentation review, autumn 2025
“I arrived with seventeen ‘activation’ events and left with four. The studio did not make the charts prettier; it made the argument shorter.”
Marta K. · product lead, Bristol payments app · Product Telemetry Studio

Flagship

Product Telemetry Studio

Six weeks on the grammar of product instrumentation. You will rebuild an event taxonomy for a living app, defend it in critique, and learn where a dashboard is allowed to stay ugly.

Seats are limited because every taxonomy is read aloud. Informational fee: £1,480.

Open the studio syllabus
Laptop showing charts during a working session

What we refuse to skip

Judgement before tooling

Name things that age

We treat event names as copy, not as developer leftovers. A property that cannot be explained to a new hire in one sentence does not ship.

Cohorts with a window you can defend

Retention is not a vibe. You will pick a first event, a return event, and a window, then live with the boredom of that choice.

Funnels as costumes

Drop-off charts flatter the product when the steps are optional. We teach you to spot the costume and say so in the room.

Quiet numbers

31closed cohorts since 2019
8,600student events reviewed in critique
12rotating tutors, not a faculty brochure
£1,480median studio ticket last year

Field notes

From the journal

Printed line charts on a desk

12 min read

Cohort windows are not innocent

A seven-day return looks generous until you ship to shift workers. How the window writes the story.

Read the note
Person working on a laptop at a wooden desk

9 min read

Naming events you can still read

Past-tense verbs, objects that exist in the product, and the day a schema became folklore.

Read the note
Team collaborating with laptops around a table

11 min read

Funnels that flatter the product

When a step is skippable, the chart is theatre. A test you can run in an afternoon.

Read the note

Write

If your analytics stack feels loud, that is a curriculum problem.

Tell us which surface you are instrumenting. We reply within two working days.

Write to the studio